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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/05a5676f-762a-483f-9691-c59489ccb2a0/white_services_Profitability-Services-Calculator-Graphic_black11.png</image:loc>
      <image:title>Financial Controller Services for Million-Dollar Businesses | Profitability Systems</image:title>
      <image:caption>hand-drawn armchair icon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/e014ad88-efe6-46f5-8662-ce6695277607/Cash-Flow-Optimization-Dollar-Bill.png</image:loc>
      <image:title>Financial Controller Services for Million-Dollar Businesses | Profitability Systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/c38f5323-865a-4f1a-9786-2e5468f42052/resized_profitability_coach_headshot.png</image:loc>
      <image:title>Financial Controller Services for Million-Dollar Businesses | Profitability Systems - My business gave me purpose, now I want to help you with yours.</image:title>
      <image:caption>While working at an accounting firm, I discovered that my company only had five major clients. They could be in a bad situation if they lost even one. I found new, innovative ways to recruit new clients. I became fascinated with how to make our company work better by implementing simple systems that increased our bottom line. Eventually, I also became a profitability coach and began applying those skills at my job.  When my employer offered me a partnership in their company, I surprised myself by saying no. I realized that I wanted to share what I’d learned with other entrepreneurs and businesses. I wanted to help them the way I'd helped the company I’d worked for. It felt like a big risk, but my husband and I started our own business because I knew that this was something that I was supposed to do. I’ve been helping business owners for over twenty years. Read Cindy’s Story Here</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/296f4201-fb73-4797-b857-a0c37666d04a/quickbooks-certified-proadvisor-enterprise-opc-team.png</image:loc>
      <image:title>Financial Controller Services for Million-Dollar Businesses | Profitability Systems</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/13240aab-aa9e-4096-8878-ff233d1bba59/quickbooks-certified-proadvisor-online-opc-team..png</image:loc>
      <image:title>Financial Controller Services for Million-Dollar Businesses | Profitability Systems</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/f71ee23b-8a68-4ec7-aaba-831f2819b3bd/quickbooks-certified-proadvisor-desktop-opc-team.png</image:loc>
      <image:title>Financial Controller Services for Million-Dollar Businesses | Profitability Systems</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/6cb5af11-c8f7-434a-8e32-a13242a07b5b/bill-com-certified-financial-services-opc-team.png</image:loc>
      <image:title>Financial Controller Services for Million-Dollar Businesses | Profitability Systems</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/252350d1-edf6-4ddc-b44c-55888c898585/aipb-certified-professional-bookkeeper-oracle-profitability-opc-team.png</image:loc>
      <image:title>Financial Controller Services for Million-Dollar Businesses | Profitability Systems</image:title>
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    <lastmod>2022-12-14</lastmod>
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      <image:title>Services</image:title>
      <image:caption>hand-drawn armchair icon</image:caption>
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    <image:image>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/e7b68676-d32b-4817-83eb-d17d24aee323/26.png</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/ce1168c7-05ee-4f28-a85e-e13740f945c1/15.png</image:loc>
      <image:title>Services</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/cd01c286-b741-40dd-b9a2-8551e3afcfb1/22.png</image:loc>
      <image:title>Services</image:title>
      <image:caption>hand-drawn aim target icon</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/1645720109032-2KQMNTBTZTOWBT2R28K2/unsplash-image-wVoP_Q2Bg_A.jpg</image:loc>
      <image:title>Services - Payroll Payoff</image:title>
      <image:caption>We worked with a restaurant client who was spending 50% of their gross revenue on payroll. We compared numbers in the industry and found they were spending far more than the industry average on payroll. We met with the owners, managers, and staff. Together, we developed a simple scheduling system to monitor hours against daily sales which cut the payroll costs by 10%. We are pretty proud to say that we saved them around $300,000. Read More Client Success Stories</image:caption>
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  <url>
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    <lastmod>2026-02-18</lastmod>
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      <image:title>Contact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.opcteam.com/success-stories</loc>
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    <priority>0.75</priority>
    <lastmod>2020-09-17</lastmod>
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  <url>
    <loc>https://www.opcteam.com/profit-stories-2</loc>
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    <priority>0.75</priority>
    <lastmod>2024-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/1665583125452-PX9FNKBWPL3FVQZVYIPT/unsplash-image-1q75BReKpms.jpg</image:loc>
      <image:title>Profit Stories - Growing the Green</image:title>
      <image:caption>Our Agriculture client came to us needing support to prove that their business qualified for ERC. They didn’t qualify based on the revenue reduction, like most small businesses. Instead, they qualified based on state closures and limits due to Covid. Our client owed the IRS money but we were able to prove that our client was limited by closures from the government during pivotal points of the year which affected their overall revenue. Ultimately, we were able to help them qualify for the ERC and recoup over $90,000.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/1646929063890-3AVUQWFSIJH45HDC00AD/unsplash-image-VvAcrVa56fc.jpg</image:loc>
      <image:title>Profit Stories - A Valuable Valuation</image:title>
      <image:caption>Our tech client approached us about preparing for the sale of their business. We restructured their administrative team and implemented more efficient financial processes. Then, we identified and corrected profit leaks and wasteful spending, saving our clients tens of thousands of dollars. Finally, we provided due diligence documentation and measurable profit projections for the merger/acquisition of their companies, ultimately leading to the successful sale of their business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/1600434139524-U73A8Z1GWAOIGZBZ3ML0/image-asset.jpeg</image:loc>
      <image:title>Profit Stories - A Full Recovery</image:title>
      <image:caption>We worked with a Home Health Care client that needed help with their payroll reports. We discovered they had a receivable balance and were having difficulties collecting due to clerical errors. In the Medicare system, you only have three chances to submit for payment. We developed a system for our client to complete the claims without error which resulted in them collecting $1.3 million dollars in owed payment in just six weeks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/1606919236260-5ZDP0JZC8HVLZDCI2L1S/image-asset.jpeg</image:loc>
      <image:title>Profit Stories - Fixing Fraud</image:title>
      <image:caption>Our Trucking client noticed that they were having some discrepancies in their books. We outfitted their fleet with a GPS and created geolocated routes to save them travel time. During our tracking process, we also discovered some of their employees were padding time and using the trucks on personal time or to give free services. We were able to save them over $50,000.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/1600355342092-PGR160PK34V0WT3Y8ZNQ/image-asset.jpeg</image:loc>
      <image:title>Profit Stories - Trash Turn Around</image:title>
      <image:caption>Our Waste Client requested help with office procedures. We worked with them to establish processes to correct billing issues, establish collection policy for each department to reduce write-offs, and developed a system to monitor renewals and upcoming bids. Then we helped the client obtain the Hub-Zone certification with SBA and did targeted marketing to contracting officers which helped our client create competitive bidding opportunities against larger companies. The company grew 4.5 times over 15 years, equaling a 30% increase in revenue per year.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/1600433986938-P4SOSL1DUEXLL4YGD29O/image-asset.jpeg</image:loc>
      <image:title>Profit Stories - Payroll Payoff</image:title>
      <image:caption>We worked with a restaurant client who was spending 50% of their gross revenue on payroll. We compared numbers in the industry and found they were spending far more than the industry average on payroll. We met with the owners, managers, and staff. Together, we developed a simple scheduling system to monitor hours against daily sales which cut the payroll costs by 10%. We are pretty proud to say that we saved them around $300,000.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.opcteam.com/cindys-story-old</loc>
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    <priority>0.75</priority>
    <lastmod>2024-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/d3f816eb-38b7-408f-b466-bf5b81fb923b/Squarespace_Horizontal_Image.jpeg</image:loc>
      <image:title>12/18/2024 Old Cindy's Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/1607513591220-H5NGH9AMOUTM0L8ZB0T0/image-asset.jpeg</image:loc>
      <image:title>12/18/2024 Old Cindy's Story - Learn More About How I Help My Clients</image:title>
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  <url>
    <loc>https://www.opcteam.com/profitable-accounting-packages</loc>
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    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/1707311662320-46A59VGUXV4IFG93KZ2T/image-asset.jpeg</image:loc>
      <image:title>Profitable Accounting Packages - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/1707313068737-BS5OFLGT4N31QD0RBVYX/image-asset.jpeg</image:loc>
      <image:title>Profitable Accounting Packages - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/1645720109032-2KQMNTBTZTOWBT2R28K2/unsplash-image-wVoP_Q2Bg_A.jpg</image:loc>
      <image:title>Profitable Accounting Packages - Payroll Payoff</image:title>
      <image:caption>We worked with a restaurant client who was spending 50% of their gross revenue on payroll. We compared numbers in the industry and found they were spending far more than the industry average on payroll. We met with the owners, managers, and staff. Together, we developed a simple scheduling system to monitor hours against daily sales which cut the payroll costs by 10%. We are pretty proud to say that we saved them around $300,000. Read More Client Success Stories</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.opcteam.com/controller-cfo-services</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
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    <loc>https://www.opcteam.com/about</loc>
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    <lastmod>2026-03-23</lastmod>
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      <image:title>About - My business gave me purpose, now I want to help you with yours.</image:title>
      <image:caption>Cindy Ruelas, CEO of Oracle Profitability, built her career on solving the kinds of challenges that keep business owners up at night.  Early in her career at an accounting firm, she realized the entire company’s future relied on just five major clients. Losing one could have been catastrophic. Determined to make a difference, Cindy took the lead in creating systems that brought in new clients and optimized the firm’s profitability. She became fascinated by how smart, simple changes could transform a company’s trajectory. But when Cindy was offered a partnership at the firm, she said no—a surprising move even to herself. “I realized I didn’t want to be limited to helping just one company,” she recalls. “I wanted to take what I’d learned and empower other business owners to succeed.” Taking a leap of faith, she and her husband started Oracle Profitability. For over 20 years, Cindy has helped million-dollar businesses streamline their finances, boost profits, and turn ambitious goals into reality. Read Cindy’s Story Here</image:caption>
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      <image:title>Cindy's Story (Copy) - Work with Cindy….</image:title>
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      <image:title>Meet the OPC Team | Staff Bios &amp; Financial Experts at Oracle Profitability - CEO, FINANCIAL CONTROLLER, &amp; PROFITABILITY EXPERT</image:title>
      <image:caption>Cindy Ruelas Cindy believes bookkeeping is more than just numbers—it’s a creative tool to drive profitability and success. With over 20 years of experience as a financial controller and profitability strategist, she helps businesses streamline financial processes, implement smarter systems, and build a foundation for long-term growth. Combining technical expertise with strategic insight, Cindy delivers tailored solutions, from managing payroll and bookkeeping to optimizing financial systems and empowering smarter decision-making. Based in Phoenix, Arizona, Cindy works with clients nationwide, providing practical, results-driven strategies with a personal touch. When she’s not helping businesses thrive, she enjoys spending time with her husband and two puppies or taking her Corvette out on the open road. Email — LinkedIn</image:caption>
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      <image:title>Meet the OPC Team | Staff Bios &amp; Financial Experts at Oracle Profitability - PARTNER &amp; BUSINESS DEVELOPMENT</image:title>
      <image:caption>Joe Ruelas Joe believes that every great business has simple systems in place that help it run well. He’s a pro at creating those systems. He’s worked in sales and business development for over twenty years. And he brings experience from across industries like tech and geolocating to help our clients think differently. He believes in the work smarter not harder approach. Joe’s goal is to create systems that make your business run better. Joe is based out of Phoenix, Arizona and works with clients across the United, States. Email — LinkedIn</image:caption>
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      <image:title>Meet the OPC Team | Staff Bios &amp; Financial Experts at Oracle Profitability - STAFF ACCOUNTANT</image:title>
      <image:caption>Dorene Rounds Dorene believes that careful, consistent work makes all the difference in accounting. With over 30 years of experience in accounting, she brings deep knowledge and steady expertise to her role as a Staff Accountant at OPC Team. Dorene previously served as a controller and was closely involved in a major merger and acquisition when a large corporation purchased the private company she worked for, an experience that sharpened her precision and adaptability. She is based in Young, Arizona. Outside of work, Dorene loves spending time outdoors camping, hiking, riding horses, and making memories with her husband, family and eight grandchildren.</image:caption>
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      <image:caption>Mary Stanley Mary believes that no challenge is too big—or too small—to solve with the right strategy and determination. Starting her accounting career during a tough economic downturn, she gained expertise in cost reduction, cash flow management, and process improvements. With over 15 years of experience, Mary has excelled as an accounting manager and M&amp;A specialist across industries. At Oracle Profitability, she uses her problem-solving skills to help clients streamline finances and achieve their goals. When she’s not working, Mary enjoys outdoor adventures with her two children, finding inspiration in their curiosity and joy.</image:caption>
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      <image:title>Meet the OPC Team | Staff Bios &amp; Financial Experts at Oracle Profitability - JUNIOR STAFF ACCOUNTANT</image:title>
      <image:caption>Kimberly Etherton Kimberly believes that accuracy, integrity, and attention to detail are essential to building trust and delivering high-quality work. After earning her Finance degree from the University of Alabama, she made the leap from a full-time admin job at a local hospital to bookkeeping, where she discovered her passion for helping small businesses organize their finances. With seven years of experience, Kimberly is excited to continue growing her accounting knowledge with Oracle Profitability. Based in Mobile, Alabama, she enjoys spending time with her husband, Guy, and their four kids. The family loves vacations at the beach in Alabama, and Kimberly also enjoys running to clear her mind.</image:caption>
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      <image:title>Meet the OPC Team | Staff Bios &amp; Financial Experts at Oracle Profitability - JUNIOR STAFF ACCOUNTANT</image:title>
      <image:caption>Jennifer Moreno Jennifer believes clients feel most confident when they know their payroll is handled with care and consistency. She first discovered her interest in accounting while helping her dad with his business in high school, which inspired her to earn a Business degree and eventually join OPC Team. After taking time away to focus on her family, she rebuilt her career with determination, shaping the steady and thoughtful approach she brings to her work today. Based in Houston, Texas, Jennifer is a published novelist with plans for her next book, finding joy in both storytelling and the discipline it takes to bring a story to life.</image:caption>
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      <image:title>Meet the OPC Team | Staff Bios &amp; Financial Experts at Oracle Profitability - BRAND STORYTELLER &amp; WRITER Crystaline Randazzo Crystaline believes every brand has a story waiting to be told. She prefers stories that inspire connection, clarity, and transformation. As the writer and brand storyteller at Oracle Profitability, she crafts meaningful narratives that highlight the value of financial strategies. Currently thriving in Asia, Crystaline embraces a nomadic lifestyle with her husband, quiet moments with a good book, and the companionship of her Italian cat. For her, storytelling isn’t just a profession, it’s a way of weaving together the threads of passion, mastery, and connection. LinkedIn</image:title>
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