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      <image:title>Financial Controller Services for Million-Dollar Businesses | Profitability Systems</image:title>
      <image:caption>hand-drawn empty pill bottle icon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/a2929bc5-f9ed-4ff9-99de-bd66852fdee5/Strategic-Financial-Planning-Forecasting-Calendar.png</image:loc>
      <image:title>Financial Controller Services for Million-Dollar Businesses | Profitability Systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/05a5676f-762a-483f-9691-c59489ccb2a0/white_services_Profitability-Services-Calculator-Graphic_black11.png</image:loc>
      <image:title>Financial Controller Services for Million-Dollar Businesses | Profitability Systems</image:title>
      <image:caption>hand-drawn armchair icon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/e014ad88-efe6-46f5-8662-ce6695277607/Cash-Flow-Optimization-Dollar-Bill.png</image:loc>
      <image:title>Financial Controller Services for Million-Dollar Businesses | Profitability Systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/c38f5323-865a-4f1a-9786-2e5468f42052/resized_profitability_coach_headshot.png</image:loc>
      <image:title>Financial Controller Services for Million-Dollar Businesses | Profitability Systems - My business gave me purpose, now I want to help you with yours.</image:title>
      <image:caption>While working at an accounting firm, I discovered that my company only had five major clients. They could be in a bad situation if they lost even one. I found new, innovative ways to recruit new clients. I became fascinated with how to make our company work better by implementing simple systems that increased our bottom line. Eventually, I also became a profitability coach and began applying those skills at my job.  When my employer offered me a partnership in their company, I surprised myself by saying no. I realized that I wanted to share what I’d learned with other entrepreneurs and businesses. I wanted to help them the way I'd helped the company I’d worked for. It felt like a big risk, but my husband and I started our own business because I knew that this was something that I was supposed to do. I’ve been helping business owners for over twenty years. Read Cindy’s Story Here</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/296f4201-fb73-4797-b857-a0c37666d04a/quickbooks-certified-proadvisor-enterprise-opc-team.png</image:loc>
      <image:title>Financial Controller Services for Million-Dollar Businesses | Profitability Systems</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/13240aab-aa9e-4096-8878-ff233d1bba59/quickbooks-certified-proadvisor-online-opc-team..png</image:loc>
      <image:title>Financial Controller Services for Million-Dollar Businesses | Profitability Systems</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/f71ee23b-8a68-4ec7-aaba-831f2819b3bd/quickbooks-certified-proadvisor-desktop-opc-team.png</image:loc>
      <image:title>Financial Controller Services for Million-Dollar Businesses | Profitability Systems</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/6cb5af11-c8f7-434a-8e32-a13242a07b5b/bill-com-certified-financial-services-opc-team.png</image:loc>
      <image:title>Financial Controller Services for Million-Dollar Businesses | Profitability Systems</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/252350d1-edf6-4ddc-b44c-55888c898585/aipb-certified-professional-bookkeeper-oracle-profitability-opc-team.png</image:loc>
      <image:title>Financial Controller Services for Million-Dollar Businesses | Profitability Systems</image:title>
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  <url>
    <loc>https://www.opcteam.com/services</loc>
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    <lastmod>2022-12-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/1600347079629-39O6BHT45GY09VY6HBVT/49.png</image:loc>
      <image:title>Services</image:title>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/e7b68676-d32b-4817-83eb-d17d24aee323/26.png</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/ce1168c7-05ee-4f28-a85e-e13740f945c1/15.png</image:loc>
      <image:title>Services</image:title>
      <image:caption>hand-drawn empty pill bottle icon</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/cd01c286-b741-40dd-b9a2-8551e3afcfb1/22.png</image:loc>
      <image:title>Services</image:title>
      <image:caption>hand-drawn aim target icon</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/1645720109032-2KQMNTBTZTOWBT2R28K2/unsplash-image-wVoP_Q2Bg_A.jpg</image:loc>
      <image:title>Services - Payroll Payoff</image:title>
      <image:caption>We worked with a restaurant client who was spending 50% of their gross revenue on payroll. We compared numbers in the industry and found they were spending far more than the industry average on payroll. We met with the owners, managers, and staff. Together, we developed a simple scheduling system to monitor hours against daily sales which cut the payroll costs by 10%. We are pretty proud to say that we saved them around $300,000. Read More Client Success Stories</image:caption>
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  <url>
    <loc>https://www.opcteam.com/contact</loc>
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    <lastmod>2026-04-30</lastmod>
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      <image:title>Contact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/1646836014101-CE2O1QAL6EUBNG2GEVZL/unsplash-image-WHWYBmtn3_0.jpg</image:loc>
      <image:title>Contact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.opcteam.com/success-stories</loc>
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    <priority>0.75</priority>
    <lastmod>2020-09-17</lastmod>
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  <url>
    <loc>https://www.opcteam.com/profit-stories-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/1665583125452-PX9FNKBWPL3FVQZVYIPT/unsplash-image-1q75BReKpms.jpg</image:loc>
      <image:title>Profit Stories - Growing the Green</image:title>
      <image:caption>Our Agriculture client came to us needing support to prove that their business qualified for ERC. They didn’t qualify based on the revenue reduction, like most small businesses. Instead, they qualified based on state closures and limits due to Covid. Our client owed the IRS money but we were able to prove that our client was limited by closures from the government during pivotal points of the year which affected their overall revenue. Ultimately, we were able to help them qualify for the ERC and recoup over $90,000.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/1646929063890-3AVUQWFSIJH45HDC00AD/unsplash-image-VvAcrVa56fc.jpg</image:loc>
      <image:title>Profit Stories - A Valuable Valuation</image:title>
      <image:caption>Our tech client approached us about preparing for the sale of their business. We restructured their administrative team and implemented more efficient financial processes. Then, we identified and corrected profit leaks and wasteful spending, saving our clients tens of thousands of dollars. Finally, we provided due diligence documentation and measurable profit projections for the merger/acquisition of their companies, ultimately leading to the successful sale of their business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/1600434139524-U73A8Z1GWAOIGZBZ3ML0/image-asset.jpeg</image:loc>
      <image:title>Profit Stories - A Full Recovery</image:title>
      <image:caption>We worked with a Home Health Care client that needed help with their payroll reports. We discovered they had a receivable balance and were having difficulties collecting due to clerical errors. In the Medicare system, you only have three chances to submit for payment. We developed a system for our client to complete the claims without error which resulted in them collecting $1.3 million dollars in owed payment in just six weeks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/1606919236260-5ZDP0JZC8HVLZDCI2L1S/image-asset.jpeg</image:loc>
      <image:title>Profit Stories - Fixing Fraud</image:title>
      <image:caption>Our Trucking client noticed that they were having some discrepancies in their books. We outfitted their fleet with a GPS and created geolocated routes to save them travel time. During our tracking process, we also discovered some of their employees were padding time and using the trucks on personal time or to give free services. We were able to save them over $50,000.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/1600355342092-PGR160PK34V0WT3Y8ZNQ/image-asset.jpeg</image:loc>
      <image:title>Profit Stories - Trash Turn Around</image:title>
      <image:caption>Our Waste Client requested help with office procedures. We worked with them to establish processes to correct billing issues, establish collection policy for each department to reduce write-offs, and developed a system to monitor renewals and upcoming bids. Then we helped the client obtain the Hub-Zone certification with SBA and did targeted marketing to contracting officers which helped our client create competitive bidding opportunities against larger companies. The company grew 4.5 times over 15 years, equaling a 30% increase in revenue per year.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/1600433986938-P4SOSL1DUEXLL4YGD29O/image-asset.jpeg</image:loc>
      <image:title>Profit Stories - Payroll Payoff</image:title>
      <image:caption>We worked with a restaurant client who was spending 50% of their gross revenue on payroll. We compared numbers in the industry and found they were spending far more than the industry average on payroll. We met with the owners, managers, and staff. Together, we developed a simple scheduling system to monitor hours against daily sales which cut the payroll costs by 10%. We are pretty proud to say that we saved them around $300,000.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.opcteam.com/cindys-story-old</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/d3f816eb-38b7-408f-b466-bf5b81fb923b/Squarespace_Horizontal_Image.jpeg</image:loc>
      <image:title>12/18/2024 Old Cindy's Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/1607513591220-H5NGH9AMOUTM0L8ZB0T0/image-asset.jpeg</image:loc>
      <image:title>12/18/2024 Old Cindy's Story - Learn More About How I Help My Clients</image:title>
    </image:image>
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  <url>
    <loc>https://www.opcteam.com/profitable-accounting-packages</loc>
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    <priority>0.75</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/1707311662320-46A59VGUXV4IFG93KZ2T/image-asset.jpeg</image:loc>
      <image:title>Profitable Accounting Packages - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/1707313068737-BS5OFLGT4N31QD0RBVYX/image-asset.jpeg</image:loc>
      <image:title>Profitable Accounting Packages - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63180a7f5238243c91ba1e/1645720109032-2KQMNTBTZTOWBT2R28K2/unsplash-image-wVoP_Q2Bg_A.jpg</image:loc>
      <image:title>Profitable Accounting Packages - Payroll Payoff</image:title>
      <image:caption>We worked with a restaurant client who was spending 50% of their gross revenue on payroll. We compared numbers in the industry and found they were spending far more than the industry average on payroll. We met with the owners, managers, and staff. Together, we developed a simple scheduling system to monitor hours against daily sales which cut the payroll costs by 10%. We are pretty proud to say that we saved them around $300,000. Read More Client Success Stories</image:caption>
    </image:image>
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  <url>
    <loc>https://www.opcteam.com/controller-cfo-services</loc>
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    <priority>0.75</priority>
    <lastmod>2026-04-21</lastmod>
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    <loc>https://www.opcteam.com/about</loc>
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      <image:title>About - My business gave me purpose, now I want to help you with yours.</image:title>
      <image:caption>Cindy Ruelas, CEO of Oracle Profitability, built her career on solving the kinds of challenges that keep business owners up at night.  Early in her career at an accounting firm, she realized the entire company’s future relied on just five major clients. Losing one could have been catastrophic. Determined to make a difference, Cindy took the lead in creating systems that brought in new clients and optimized the firm’s profitability. She became fascinated by how smart, simple changes could transform a company’s trajectory. But when Cindy was offered a partnership at the firm, she said no—a surprising move even to herself. “I realized I didn’t want to be limited to helping just one company,” she recalls. “I wanted to take what I’d learned and empower other business owners to succeed.” Taking a leap of faith, she and her husband started Oracle Profitability. For over 30 years, Cindy has helped million-dollar businesses streamline their finances, boost profits, and turn ambitious goals into reality. Read Cindy’s Story Here</image:caption>
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      <image:title>Meet the OPC Team | Staff Bios &amp; Financial Experts at Oracle Profitability - CEO &amp; FINANCIAL CONTROLLER</image:title>
      <image:caption>Cindy Ruelas Cindy believes bookkeeping is more than just numbers—it’s a creative tool to drive profitability and success. With over 30 years of experience as a financial controller and profitability strategist, she helps businesses streamline financial processes, implement smarter systems, and build a foundation for long-term growth. Combining technical expertise with strategic insight, Cindy delivers tailored solutions, from managing payroll and bookkeeping to optimizing financial systems and empowering smarter decision-making. Based in Phoenix, Arizona, Cindy works with clients nationwide, providing practical, results-driven strategies with a personal touch. When she’s not helping businesses thrive, she enjoys spending time with her husband and two puppies or taking her Corvette out on the open road. Email — LinkedIn</image:caption>
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